Your response to the case should be structured as follows:
Include a 1-paragraph summary of the case background and primary marketing issues/challenges in the beginning of your paper (no more than 10-12 complete sentences)
Then, continue your paper by answering all the questions at the end of the case reading in PARAGRAPH/ESSAY FORMAT(do not number your response, YOU WILL LOSE POINTS!)
Your responses to the questions must include evidence from the reading and show understanding of concepts from the textbook
Each of your responses to each of the questions at the end of the case reading must be a minimum of 1 paragraph (8-10 complete sentences)
Make sure you include clear transitions to make sure your paper flows properly from paragraph to paragraph
The final paper submission MUST follow the formatting guidelines below:
Include a cover page with a title for the assignment, your name, class, due date
You need to have a MINIMUM of 2.5 typed pages (not including the cover page) but no more than 5 pages
ALL pages must be double-spaced with 1-inch margins all around (top, bottom, left, right)
Include a page number on the lower right hand corner of each page
ALL fonts must be Arial, size 12
ALL paragraphs must be indented (press Tab on your keyboard before you start typing at the beginning of each new paragraph)
Complete a spelling & grammar check and proof-read your work PRIOR to submission
Failure to follow instructions as listed will result in deduction of points!
