This assignment is a promotional plan for a new product launch. A promotional plan is a component of a marketing plan. It is based on all four Ps of the marketing mix, but focuses on the fourth P, promotion.
Draft 2 The Innovation for the New Blackberry
Communication Process and Objectives
Select a communications strategy for your product designed to engage consumers and explain your selection.
Recommend three objectives for advertising your product and explain your recommendation.
Select a key performance indicator (KPI) to measure tactical performance toward meeting each of your three advertising objectives and explain your selection of KPIs.
Creative Strategy and Media Plan
Asses the role of creative strategy in advertising, compare the different types of appeals and execution styles used, and evaluate various approaches to media planning. Using your new product as an example, do the following.
Select a creative advertising strategy for your product and explain your selection.
Outline a media plan for your product and explain why you have chosen the various elements of your media plan.
Create two targeted promotional messages to advertise your product utilizing two different forms of appeal.
This section should be about one page in length. Including your Cover Page, Abstract Page, and References Page.
