During the next four weeks, we will work on creating a summary report that features the management operations of Camp Bow Wow. Over the past four weeks we have been covering information related to planning, organizing, leading, and controlling, so the summary report will offer a good method to demonstrate your knowledge of these concepts.
Camp Bow Wow is a dog boarding and grooming franchise with over 150 units in the U.S. and Canada that generated more than $100 million in revenue in 2017. Camp Bow Wow generates revenue through the boarding, daycare, feeding and full-service grooming, training, and in-home pet care services. Camp Bow Wow has developed an evolved business model that provides structure and supervision for dogs, while providing them the freedom and running room to be their joyful selves. (Source www.campbowwow.com)
One of the key elements of Camp Bow Wows success is by being innovative and having multiple ways to generate income. Off-leash dog parks have become very popular in many communities. Some off-leash dog parks are free, while others charge a membership fee. For this assignment, you are taking on the role of a Camp Bow Wow General Manager, and have been asked by the franchise owner, Susan Bell, to explore the idea of developing a Camp Bow Wow Dog Park. Adjacent to Susans Camp Bow Wow Location, she also owns a 10-acre vacant lot that is zoned correctly for a dog park.
