An Introduction to TOWS Analysis
(from getlucidity.com)
What is a TOWS Analysis?
A TOWS Analysis is an extension of the SWOT analysis you completed that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses. It allows for you to take action from the analysis.
Adding the relationship between the internal (SW) and external factors (OT) of your SWOT makes TOWS is an obvious next step. The main purpose of a TOWS Analysis is to:
