General recommendations
Write the memo as if you would address the CEO or the top management of the company (Ocean carrier) to whom you are making a recommendation. Decision makers do not have time to read a novel for every decision they make so be very brief, especially in the first few paragraphs where you need to extremely quickly describe the main issues at hand (no more than one or two sentences) and provide your recommendations (again, no more than one or two sentences). Answer first is a key principle of effective business communication that is used in all top management consulting firms. Apply it to your writing. Always answer the questions before explaining how you came to the conclusion. You can use the subsequent paragraphs to explain in details the assumptions and analyses leading to your conclusions.
Please also provide an excel spreadsheet(Make sure to use the formula in your excel sheet while doing your calculation) with the details of your analyses. Make it readable and clearly labeled.
Case work is dealing with real-life-like messy situations and requires a lot of work.
IMPORTANT: On top of the general recommendations, you should also reply to the questions on OCEAN CARRIERS QUESTIONS PDF. This case is all about Financial Statement and Free Cash Flows. Please if you questions or concerns let me know
