Case Three
1 Use the portfolio analysis matrix from the text (Ch. 8) to graph/plot the business units of Mondelez
2. Rate their various holdings using the portfolio. Is the portfolio weak or strong? Evaluate and discuss.
3. What steps in terms of Corporate Strategy (ch 8) should the corporation take at this point? Discuss acquisitions, mergers, divestitures etc.
4. What global strategy are they using? Multinational? Global? Multi-country? (Hint Ch. 7)
Case Four:
1. Asses the corporate level sttategy of Ricoh Canada using the 9 cell matrix from the text.
2. Is their strategy of diversification related or unrelated? Explain your answer with justification.
3. Do you think emphasizing service businesses is a good idea? Do they have the necessary value chain resources to accomplish such a move?
