Explain marketing and its importance.
Not yet met.
Expected Student Learning Outcome 2
Describe the 5C, STP, and 4P frameworks.
Not yet met.
Expected Student Learning Outcome 3
Discuss segmentations and its importance to customers.
Not yet met.
Expected Student Learning Outcome 4
Identify indicators of good segmentation.
Not yet met.
Expected Student Learning Outcome 5
Define distribution/channel intensity.
Not yet met.
Expected Student Learning Outcome 6
Recognize the impact of channel power on channel behavior.
Not yet met.
Expected Student Learning Outcome 7
Review the importance of research in marketing decision making.
Not yet met.
Expected Student Learning Outcome 8
Apply marketing research tools in business situations.
Not yet met.
Expected Student Learning Outcome 9
Describe the role corporate identity plays in strategic behavior.
Not yet met.
Expected Student Learning Outcome 10
Recognize the significance of marketing metrics in strategy.
