-ATTACHED IS CHAPTER 14-Be sure and cite your sources for your answers, whether they are your textbook authors or outside sources. Make sure that your answers are fully developed and discussed.
1. You and your agency handle all of the advertising needs for United Parcel Service (UPS). If you saw that all of your key competitors (Federal Express, U.S. Postal Service, etc.) were spending most of their media dollars in network television, what strategies might you consider taking for your own brands plan?
2. Explain how geography, seasonality, and purchase cycle would impact the media plan for Tylenol Cold Medicine.
3. You are trying to put a media plan together for Pillsbury Cookie Dough Mix. Your target is women 25-54 with children. What do you think would be the best times, places and circumstances for reaching this group of consumers with your advertising message?
4. Which media types would do the best job in delivering the following types of messages:
a. humorous
b. innovative
c. intrusive
d. unconventional
e. demonstrative
f. bigger-than-life
5. If you are handling the advertising for Southwest Airlines, how might you wish to schedule your advertising in the media plan, and why?
