This is the link for the site of the simulation game: https://businessgame.edumundo.com/MyMarketingExperience/SMS/?isGeneral=1&gameId=1179
Focus on Q4-Q8 on the metrics analysis , news bulletins, strategic decisions and tactical actions.
Notes:
1. How well have I implemented the company extended marketing mix to perform well with the kpi I selected.
2. How does my product appear to my target customers.
3. What is the total product i am offering and how have I used the different elements to make it happen.
4. Where would I have improved in the management of the company.
5. How did I manage to the extended marketing mix.
