This assignment is for our Consumer Behavior class in Marketing 370.
The attached file labeled INSTRUCTIONS contains all assignment instructions.
Our groups document is also attached; it is not yet completely finished as we are still working on it, but you will be able to see what our project is founded on and what we chose as our product.
My contribution is limited to the CONSUMER BEHAVIOR THEORY section, which can range in length from 1 to 2 pages, or as you deem appropriate. We selected Drive Theory, Expectancy Theory, and Utilitarian Theory as my three theories. This is what we deemed most appropriate for our product. If you have any other suggestions that could improve the fit of our product, please feel free to provide them, as our professor wants the three theories we select to fit precisely.
At the bottom of the INSTRUCTIONS document, you will see how the professor wishes us to write about it for my section. Please adhere to it.
This is our final assignment, so please give it your best effort, as the time allotted is not excessively short.
Please feel free to contact me whenever you require further explanation.
Thank you.
