Activity Instructions?The assignment for this week is Case 2.3: Kid Stuff? Determining the Best Positioning Strategy for Akron Childrens Hospital, on page 786 of the Malhorta text.
?Read the case and answer the critical thinking questions at the end of the case in the format explained in the syllabus.
You may work individually or in teams of 2 if you wish. If you work in a team of 2, you should each submit a project, and include both of your names on the cover sheet.
Writing Requirements (APA format)
Length will vary
1-inch margins
Double spaced
12-point Times New Roman font
Title page with topic and name of student
Malhotra, N. K. (2010). Marketing research, an applied orientation. (6 ed.). Upper Saddle River, New Jersey: Pearson College Div.
ISBN-10: 0136085431 ISBN-13: 978-0136085430
