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Twitter business essay
Topic: Twitter Inc.
Must follow all instructions exactly
The specific objective of this critical assignment is to conduct a managerial examination of a company. This exercise will provide you with the opportunity to integrate and implement theory into practice and will prepare you to develop a comprehensive business plan in the capstone course during your final year of study.

Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its mission, values, and vision.
Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its organizational culture.
Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its strengths, weaknesses, opportunities and threats.
Using information from news articles, company websites, digital library searches, etc. identify the company’s corporate strategy.
Using information from news articles, company websites, digital library searches, etc. identify the company’s competitive strategy.
Must be minimum 2000 words
Must include Title page and Works Cited
APA Format
Size 12 font in Times New Roman
Double Spaced
1” margins all around

 
 
Rubric for essay

Learning Outcomes
4
3
2
1
0

Analyze the company’s mission, vision and values. SLO 5.2. (20 points)
Student demonstrated exceptional insight and analysis of the company’s mission, vision and values.
Student demonstrated substantial insight and analysis of the company’s mission, vision and values.
Student demonstrated adequate understanding of the company’s mission, vision and values.
Student demonstrated minimal understanding of the company’s mission, vision and values.
Student failed to address the company’s mission, vision and values.

Analyze the company’s organizational culture.
SLO 4.1
(20 points)
Student demonstrated exceptional insight and analysis of the company’s organizational culture.
Student demonstrated substantial insight and analysis of the company’s organizational culture.
 
Student demonstrated adequate understanding of the company’s organizational culture.
 
Student demonstrated minimal understanding of the company’s organizational culture.
Student failed to address the company’s organizational culture
 

Analyze the company’s strengths, weaknesses, opportunities and threats. SLO 2.2 and SLO 5.4
(20 points)
Student demonstrated exceptional insight and analysis of the company’s strengths, weaknesses, opportunities and threats.
Student demonstrated substantial insight and analysis of the company’s strengths, weaknesses, opportunities and threats
Student demonstrated adequate understanding of the company’s strengths, weaknesses, opportunities and threats.
Student demonstrated minimal understanding of the company’s strengths, weaknesses, opportunities and threats.
Students failed to analyze the company’s strengths, weaknesses, opportunities and threats.

Ability to Identify the company’s corporate strategy. SLO 3.1 (20 points)
Student demonstrated exceptional insight and analysis of the company’s corporate strategy.
Student demonstrated substantial insight and analysis of the company’s corporate strategy.
 
Student demonstrated adequate understanding of the company’s corporate strategy.
 
Student demonstrated minimal understanding of the company’s organizational strategy.
Student failed to discuss the company’s corporate strategy.
 

Ability to identify the company’s competitive strategy. SLO 2.3 (20 points)
Student demonstrated exceptional insight and analysis of the company’s competitive strategy.
Student demonstrated substantial insight and analysis of the company’s competitive strategy.
Student demonstrated adequate understanding of the company’s competitive strategy.
Student demonstrated minimal understanding of the company’s competitive strategy.
Student failed to discuss the company’s competitive strategy.