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The social marketing theory is a combination of theories that aim to influence attitudes and behavior. The theory has been applied extensively in the public health field to influence both healthy and unhealthy behavior. While behavior influence is one main objective of the theory, it relies on four basic principles.
1.Identify and describe the four main principles of the social marketing theory.
2.Provide at least one example how the theory can be applied to influence behavior in a healthy way and an unhealthy way.
3.Which Responsibilities and Competencies of a Health Education Specialist can the social marketing theory be applied to? Please explain.
Length: 2-3 pages.
File format: Your work should be prepared using Microsoft Word, PowerPoint, or Excel depending upon the assignment instructions. For assignments requiring video or voice recordings, use media formats that are supported by MyTLC Courses as noted in our Trident Support page.
In-text citations and references: Be sure that all information and ideas in your papers are supported by in-text citations and corresponding references at the end of the paper.
Scholarly sources: Online sources must be limited to credible professional and scholarly publications such as peer-reviewed journal articles, e-books, or specific webpages on websites from a university, government, or nonprofit organization (these have extensions .edu, .gov, or .org). Presenting consumer sources such as e-magazines, newspapers, Wikipedia, WebMD, or other commercial websites (these have extensions .com) as references is not appropriate.
Scholarly writing: Use an academic paper format, not an essay based on your opinions or experience. Avoid using the first person in writing. Synthesize what you learned from the sources you read; write papers in your own words; and cite sources within the text, as well as include a properly formatted reference list.
Use of direct quotes: Use of direct quotes should be avoided. Only use direct quotes when preserving the exact words of an author is necessary. In the rare instance that directly quoted material is used, it must be properly cited (with quotation marks and page numbers in the in-text citation); quotes should not exceed 5-10% of the total paper content.
Required Reading:
Daniel, K. L., Bernhardt, J. M., & Eroglu, D. (2009). Social marketing and health communication: From people to places. American Journal of Public Health, 99(12), 2120-2122. (Use Academic Search Complete search engine in the Library Portal)
National Commission for Health Education Credentialing, Inc. (NCHEC), Society for Public Health Education (SOPHE), American Association for Health Education (AAHE). (2010a). A competency-based framework for health education specialists 2010. Whitehall, PA: Author. Retrieved from http://www.nchec.org/assets/2251/areas_of_responsibilities_and_competencies.pdf
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government-officials-or-lobbyists
Patane, D. (2011). Social marketing theory. Retrieved August 1, 2016 from http://www.buzzle.com/articles/social-marketing-theory.html
Society for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved August 1, 2016 from http://www.sophe.org/Responsibilities_Competencies.cfm
Optional Reading
Centers for Disease Control and Prevention [CDC]. (2016). Reproductive health: Teen pregnancy. Retrieved on August 1, 2016 from http://www.cdc.gov/teenpregnancy/about/
Office of Adolescent Health [OAH], U.S. Department of Health & Human Services. (2016). Trends in teen pregnancy and childbearing. Retrieved on August 1, 2016 from http://www.hhs.gov/ash/oah/adolescent-health-topics/reproductive-health/teen-pregnancy/trends.html
The National Campaign to Prevent Teen and Unplanned Pregnancy. (2016). Teen pregnancy. Retrieved on August 1, 2016 from http://thenationalcampaign.org/why-it-matters/teen-pregnancy
Additional Resources
Paiz, J. M., Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., . . . Keck, R. (2016, May 13). General format. Retrieved from https://owl.english.purdue.edu/owl/resource/560/1/
Paiz, J. M., Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., . . . Keck, R. (2014, November 11). In-text citations: The basics. Retrieved from https://owl.english.purdue.edu/owl/resource/560/02/
Paiz, J. M., Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., . . . Keck, R. (2014, November 11). Reference list: Basic rules. Retrieved from https://owl.english.purdue.edu/owl/resource/560/05/
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