Fintech Company Plastiq Market Analysis Writing Assignment
On the Fintech company Plastiq
8 pages plus references
Intro
Describe the company including its vision, mission and business model.
Market Analysis
Describe the overall industry and industry sub segment in which the company competes
Analyze the key market issues driving and transforming the companys market from both the customer and
product/service viewpoints: What are the major market segments within the industry? What do customers need? What
is the biggest unsatisfied customer need? What are customers willing to pay for the companys product/service or its
competitors product/service? How important is brand?
Competitive Analysis
Construct a competitive analysis: Who are the companys competitors? Are they considered direct (same
product/service) or indirect (substitute product /service) competitors? What are the competitive advantages and
disadvantages of the competition compared to the company?
Key Trends
Analyze the technology trends, regulatory trends, societal and cultural trends, and socioeconomic trends impacting the
company and the industry in which it competes. What technologies represent important opportunities or disruptive
threats? What regulations or taxes could affect customer demand? What trends might influence buyer behavior?
Economic Conditions
Analyze the global market conditions, capital markets, commodities and other resources, and economic infrastructure
impacting the company and the industry in which it competes. How easy is it to obtain funding in the companys
industry? How easy is it to obtain resources essential to execute the business model of the company?
Conclusion
Discuss and analyze the strengths, weaknesses, opportunities and threats of the company in terms of its overall strategy
and its competitive advantage in the context of the current environment? What specific actions should the company
take to shore up its weaknesses, capitalize on its strengths, mitigate threats and take advantage of opportunities?
References
Cite all references and resources as in-text citations where appropriate and in a separate reference section. All work should be cited in apa format
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