Airbnb Inc. Entrepreneurial Business Marketing Case Study
The Final Paper should follow this format:
Title Page Your Final Project (AIRBNB INC. and background):
List your company / venture / project name Airbnb Inc. (max one line)
A brief tagline for your venture
Short description of your venture, the problem and your solution / benefits (max two lines)
Executive Summary (Elevator Pitch)
Why should the potential investor read your project?
What is the Problem / Opportunity?
What is the Value Proposition? What is your ventures Underlying Magic?
What is the Core Business Model? Apply Table 7-1 in Appendix A
What is the Go-To-Market Plan? Who are the Customers?
Who are the Competitors? What is the Competitive Landscape?
Outline the Management Team?
Financial Projections.
Outline dashboard metrics to be used by key stakeholders to measure effectiveness and growth. Apply either Figure 16 -2 or Figure 16-4 in Appendix A
What is the Customer Lifetime Value (CLV)? Apply Figure 15-3, or Table 15-3 in Appendix A
What kind of funds do you need to spend, raise or borrow in the first two years? How much, what will be accomplished and by when / how will these funds be used? Appendix A
Appendix A: Executive Summary (Elevator Pitch)
Further details around the Problem
What is the Opportunity?
Market segments?
Market size of each segment?
Realistic penetration rate of each segment?
What is the core business model? Apply Table 7-1?
Potential revenue model?
Revenue size of each segment?
Overall revenue opportunity?
Time needed to get there?
Financial Projections.
Outline dashboard metrics to be used by key stakeholders to measure effectiveness and growth. Apply either Figure 16 -2 or Figure 16-4 in Appendix A
What is the Customer Lifetime Value (CLV)? Apply Figure 15-3, or Table 15-3 in Appendix A
What kind of funds do you need to spend, raise, or borrow in the first two years? Expand on this / model.
Appendix B: The Team (Executive Summary)
What attracted you / your team to this industry, this problem / need and this solution; how did you set your eyes on this project?
Briefly describe your personal background(s) related to this venture in a bio sketch format:
Emmanuel Fashanu
B.A. Degree in Accounting
M.S. Degree in Criminal Justice
Senior Auditor, State of Maryland
Emmanuel is an MBA graduate student at the University of Baltimore, holds an undergraduate degree in the field of Accounting and holds a graduate degree in Criminal Justice. Emmanuel has 5 years of supervisory experience as well as 9 years of experience in audit and compliance. Emmanuel enjoys traveling the world and realizes the difficulty of booking an affordable and standard hotel during vacation. However, Emmanuel discovered Airbnb three years ago and has utilized their lodging and hospitality services for the past few years. Emmanuel mostly communicates via email at Emmanuel.fash@gmail.com or Social Media such as Facebook page.
Any additional partners/employees you may need to add from a skills perspective to round out the team, w/ detailed job spec (role, responsibility, expertise), for each additional staffer. You may make up an employee.
“0.
Discount Code: 0
: +1 0 0-0
0..
