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Required Outline*
I. Background (15%):
A. Summary of products and services offered (Be sure to identify differences between countries, regions, etc.)
B. Historic development of the multinational enterprise. (See Figure 10.3 in the textbook.)
C. Five year trends of sales, operating profit and capital investment in domestic and foreign operations.
II. Environmental Trends & Issues (25%)
A. Drivers of demand for products and services
B. Economic trends of principal nations (GDP growth rates? GDP per capita? Inflation rate? Unemployment rate? Interest rates?
currency exchange rates) using the International Monetary Fund data base.
C. Demographic trends of major countries
D. Major competitors sales and market shares
E. Prepare a country culture analysis using Hofstedes model (Chapter 4), a Porters Diamond analysis (Chapter 5), and a country
risk assessment (Chapter6).
F. Strategic issues summary: opportunities and problems
III. MNE Business Functions (25%)
A. Multinational organization structure and allocation of responsibilities (See Chapter 10)
B. Methods of multinational operation
1. Operating methods
2. Distribution channels
3. Marketing & sales
4. Technical functions (R&D, Engineering, IT)
5. Corporate administrative services
IV. Strategic Issues & Actions (20%)
A. Basic strategy model (See chapter 9)
B. Barriers to growth (economic, sociopolitical,
regulatory, market trends, exchange rates, rivals initiatives)
C. Approach to growth of sales and earnings (Use Ansoffs matrix. Also see Chapter 12.)
D. Major initiatives and actions (See Chapters 15 and 16.)
E. Discuss the need for coordination of domestic and international management.
V. Outlook (Next 5 years: 15%))
A. Sales and profit targets
B. International/domestic sales mix
C. Major challenges
* While the Outline must be followed, the instructor has the discretion to change the weights of the five major headings based upon the
type of the case.
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