Marketing plans help coordinate an organizations departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified. Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your companys launch of a new and unique product/service (not already offered). Your marketing teams mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the companys goals. In this first half of the project, you will be reporting to the board and CEO about the target, the products strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brands position in the competitive environment. a company name and decide what real business world industry it operates in. a new and unique (not already offered) product or service the company will be launching. a minimum of 300-word report covering the following: Format your paper consistent with APA guidelines Use a serif font (Georgia or Times New Roman); with at least 1.5x line spacing. 2.0x spacing is preferred. Purchase the answer to view it
