To develop an effective brand strategy, you must know your niche market and understand your competition. This begins with well-organized research of how a brand has been marketed, including the logo, color scheme, font selection, visuals, videos, and social media. For this assignment, Use the guidelines and questions below to help you properly evaluate each website. Use the websites below to find and select the two online portfolios you will review. Include the name and website address of each website you evaluated. Provide as much detail as possible in terms of the websites branding and marketing efforts. Your assignment should follow APA guidelines and should be complete with a title page, a reference page, and 23 pages in the body of the paper. Your assignment should also contain an interesting student voice, be concise, and be organized. Correct spelling, grammar, and punctuation must be used.
