lot more attention both onsite and online. It was impossible for the heritage industry to

Section 2: PRESENT This section of the paper will discuss the here and now of digital engagement. As it has been shown, digital engagement in the heritage industry at the beginning of 2020 was in quite a strong position, with heritage institutions paying it a lot more attention both onsite and online. It was impossible for the heritage industry to have predicted the pandemic in the United Kingdom at the end of 2019. As we went into a new decade, many institutions had big plans for their futures, many of which involved digital innovation. In the following discussion, the present will be represented by the time between March 2020 and now, September 2020. Even in this short amount of time situations have shifted and changed