Assignment Questions 1. What are the unique strategies that the emerging-market companies employ in pursuing globalization? 2. What strategies will M&M have to employ in the U.S. to be able to sell its SUVs? 3. What are the various alternatives in front of M&M in building its brand at the global level? You will also integrate the questions throughout as part of your analysis. In addition, be sure to address the following: Provide a cultural profile of the company and its historical background Discuss the communication issues as they move into emerging markets such as the United States Discuss the staffing policies and HR challenges that will be used Discuss leadership and motivation. Explain issues of concern that should be addressed Describe the organizational structure and changes necessary to facilitate expansion
