This assignment consists of two sections: a marketing plan and sales strategy and a marketing budget. You must submit both sections as separate files for the completion of this assignment. For the first 6 months your company is in businessto give you time to perfect your product and to learn from actual customersyou will start marketing and selling in your own community, a radius of 25 miles from where you live. For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awarenessboth of which are critical to success. Write the35-page marketing plan and sales strategy section of your business plan, in which you do the following: Format your assignment according to these formatting requirements: Section 2 uses the Business Plan Financials MS Excel template (see: Required Course Files in Week 1). Use the Business Plan Financials Guide (see: Required Course Files in Week 1) to support your development of the marketing budget. The specific course learning outcomes associated with this assignment are as follows:
